So you’ve built an amazing website, and you’re ready to publish it on the Internet and start making money. Let’s take a look through it first. There are some essential elements that every website needs to include in order to be successful.

1. Privacy Policy/Disclaimer:

Please note, Im not an attorney and I dont claim to be one, but common sense tells you that these two documents should be part of any website you create. People want to know what you are going to do with their personal information, and how you will use it. That’s what a privacy policy essentially does.

You should also include a disclaimer, or terms of use page. This document protects you and informs your visitors what theyre agreeing to if they use your website. Don’t worry if you dont know where to start in writing these documents, there is plenty of help online. Here are a few:

* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm

This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.

2. Contact Us Information:

Would you want to take the chance to do business with a website that does not include any contact information? Even though you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable doing business with you knowing theres a way to contact if they need to do so.

Need a form and dont know how to create your own? Try one of these free online services.

* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/

3. Search Box/Site Map:

If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/

or try PicoSearch: http://www.picosearch.com/

A site map sounds technically daunting, however, its just one page that contains links to every page of your site, usually broken down by sections or categories. Another resource for site maps- FreeFind: http://www.freefind.com/

4. Google Analytics/Statistical System:

After you launch your site, you will want to start watching your traffic. Who are your visitors and how many hit your site each day, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good statistical program.

Many popular hosting companies provide free statistical packages such as Webalizer or AWSTATS. If yours does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.

5. Newsletter Sign Up:

Typically, people don’t buy from you the very first time they come to your website. One good way to stay in touch with possible customers is to offer a newsletter, or ezine. As each person signs up for the ezine, youll be building a list of the email addresses of possible customers.

There are many free and low cost newsletter services online. Its your choice, depending on your needs and your budget. Some really great free services are:

FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups

You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home

6. Consistent Navigation:

While it sounds like a simple thing, getting the menus right is important to any site. No matter what type of menus you select, just make sure it is consistent on all the pages of your site.

The menus guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.

For more take a look at:

* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/

7. Search Engine Optimized Copy:

While many web developers do not think SEO is important, believe me it is. If you build a website you want your pages to rank well in Google and the other search engines There are a few things you can do to improve your rankings.

Each page of your website should be optimized for no more than 2, or at the most 3 keywords/phrases. Use your keywords in your titles and in the body of each page. You can also use them in your image titles, alt tags, and in the names you give your pages. Look at each and every page individually and decide what its about, then optimize accordingly.

For additional guidance:

* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/

8. Social Media Share Button:

Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing websites. Be sure to include an easy way for your content to be shared with others.

Many of the social media sites offer code to add a share button to your site. Additionally, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.

To generate your own buttons see:

* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com

9. Meta Tags:

Don’t listen to website developers who tell you that meta tags are no longer useful. Unique meta tags should be included in your HTML code at the top of every page of your website. That means unique meta tags for each and every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)

Once again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.

For more information, go to:

* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/