Many people fail to earn money when blogging for money because they do not pick a profitable keyword. New Bloggers have the notion that the way to make money is to get a lot of traffic to their websites and hope that they click on the ads spewed all over the blog site. They think that lots of traffic equals lots of money, no matter the topic. Sometimes this works, however, you will need millions of visitors a day to have power in numbers make you money. Actually, it is easier to pick a niche that has earning potential.

Most people’s thought process is that the way to earn money with Adsense is to drive hordes of traffic to their websites, regardless of where the traffic comes from. Other people blog about themselves or everyday life and hope that they can make money by having their friends and random people from social networking sites click on their ads. This might work for some, but most people will earn a penny using this method.

The first step in choosing a niche is to brainstorm keywords that you think are profitable. A good idea is to write down all words that you have knowledge about or have a passion for. If you are bike shop owner, maybe you should write down “bike repairs”. If you know a lot about search engine optimization, write it down on your brainstorm list (Note: I’m not saying these are good niche, this is just an example).

After you have a list of all your keywords, you should start eliminating keywords that do not have buying potential. The reason you should eliminate keywords that do not have buying power is because the whole purpose of driving people to your website is have them click on your Google Ads. If you have a blog about “apples”, do you think people are going to click on your ads (highly doubtful)?

A great way to generate buying words is using a keyword generator tool. A free and accurate keyword tool, is the Google Adwords Keyword software. Just plug in your search term and it will generate a list of long-tail phrases based off your primary word.